Save Money On Your Groceries: “Money In Your Pocket” Review

Save Money On Groceries Have you ever been frustrated at the high cost of your grocery bill? Doesn’t it seem like the cost of this essential expense just keeps rising and rising with no end in sight? Well, what if I told you it was possible to cut your grocery bill by 20%, 50%, even up to 100%? Sounds fantastic, I know! Right about now you’re thinking either: “where can I sign up?” or “where’s the catch?”.

Ok, it’s true, there is a catch – but it’s a pretty reasonable catch. The catch is you will have to do a little bit of reading and little bit of work to make it happen. The other catch is that you can end up walking out of the store having paid $0 or even having made money, but this definitely isn’t possible every time you go shopping and it is hard to achieve results that good when you’re just getting started. As you practice the art of saving money on your groceries, your savings will keep increasing until you are able to save more than 50% off your grocery bill on a regular basis!

Now that you know the stakes, I guess I better tell you how you can get started. Cassie Howard, the well-known Canadian blogger behind, has recently released a brand new eBook called Money In Your Pocket: A Canadian Guide to Coupons, Stockpiling, and More. I have just finished reading the entire 65 page book, where she breaks down the complete process of getting huge savings on your groceries while providing additional links to a ton of useful resources to help you along. It’s a very worthwhile read, and it is my pleasure to review it and let you know what you can expect if you decide to read it yourself.

The Basics of Saving Money on Groceries – Chapter 1

The first chapter of the book is probably my favourite chapter because she covers so much ground in so few words about the basic principles you can follow to save money on your groceries and other purchases. She goes over things like how to read and use the sale flyers, menu planning, how to make a proper grocery list, retailer sales cycles (yes – sales are recurring and planned far in advance), and the basics of stocking up.

She also covers some more advanced topics like the Scanning Code of Practice (the who what??), price matching, and rain checks. Her description of price matching along with the provided links to resources on her own site actually make the thought of price matching a large number of items to save time, money, and gas a bearable one. Price matching is very intimidating to most first timers, but she actually makes it look easy and, by following her advice, chances are that it will be!

There are 17 topics in all in the first chapter and each one of them helps to provide a solid foundation for you to start saving money on your groceries. This all leads up to the biggest grocery money saver there is:

Use Coupons to Slash Your Grocery Bill – Chapter 2

Many people think coupons are a waste of time and money and they only allow you to save a few cents off an already expensive purchase. Many people also think that they will always save money buying the store brand product over the equivalent brand name making coupons irrelevant. By effectively using coupons, Cassie shows you how neither of these myths are true along with clearing up many more common misconceptions people have about coupons.

In fact, she teaches you how to make your coupons sing in a way you never thought possible to achieve unimaginable grocery savings. Some of the information she covers includes the following:

  • 9 different ways to quickly find high value coupons.
  • Great tips on sorting your coupons so they will actually get used and not lost or expired.
  • Demystifying coupon jargon & legalese so you know what the terms and conditions actually mean.
    • This really helps with stubborn cashiers who don’t actually know how to properly apply coupon rules.
  • Ways to stack coupons so you can use more than one coupon on the same item to further reduce the price.
    • She even shows ways to do this at stores other than London Drugs (famous for their coupon stacking policy).
  • How you can even make money for taking groceries off the store’s shelves!

This chapter is very thorough and, after reading it, there won’t be much left that you don’t know about effectively collecting and using coupons in Canada. I’ve spent countless hours reading forums and blogs for years about saving money and coupons and most of the knowledge I’ve amassed in that time surrounding coupons is present in this chapter. There are even a few tidbits that I wasn’t previously aware of!

How to Build a Grocery Stockpile and Shop Your Own Basement – Chapter 3

Wouldn’t it be great whenever you ran out of toilet paper, toothpaste, or pasta to be able to run down to your basement and grab a fresh supply that only cost you 25% of what you would normally pay if you had to run out to the store immediately and get it. Not only would you never have to pay full price again, but you are saving time, gas money, and stress by not having to run unnecessary errands at the last minute! That’s what grocery stockpiling is all about and Cassie goes into great detail about how to effectively create a stockpile for those on any budget and constrained by any living quarters.

Most importantly, she’ll show you how to organize and use your stockpile so it doesn’t cause your family undue stress by it taking over the entire house or by having expired food go to waste on a regular basis. If you follow her blog at, you would already know she has an amazing stockpile of her own in her basement so she has all the necessary experience to help you do the same.

Even More Ways to Save Money on Your Groceries – Chapter 4

Just when you thought there couldn’t possibly be any more ways to save money on groceries, she comes through with a final chapter that gives you even more. Here you’ll find tips surrounding Mail In Rebates (MIRs), Rewards Programs (all hail the Shoppers Optimum rewards program), menu planning, and even freezer cooking so you never have to get expensive and unhealthy last minute take-out again.

Following the final chapter, she ties everything together with a list of very helpful online and printable resources from her site that you can use to make saving money on groceries much quicker and easier. She concludes by challenging you, the reader, to embrace the savings and to have fun with it so it never seems like a chore but instead a thrill to see how much money you can save next.

Money In Your Pocket is a Clear Winner

After reading the book, it is clear to me that this is an invaluable resource to Canadian grocery shoppers and it is particularly useful to those people who are new to couponing and have no idea that they can take real steps to significantly reduce their grocery bill. Even if you are a seasoned deal hunter like me, you will still learn some things you didn’t know before and this book is a great gift to give to family and friends whom you would like to see start saving more money but would easily be overwhelmed without a clear and simple guide like this one.

Unlike most of the content Cassie has produced in the last several years, this book isn’t free and neither should it be. I believe that people like her who are willing to spend so much of their time and energy providing endless amazing and free content to their readers should be rewarded for their efforts. She has clearly done this and she deserves every penny she earns from the selling of this book. The cost is a very reasonable $8 extremely reasonable $4.99 and I can almost guarantee you that if you take her tips seriously you will save several times that much – probably on your first shopping trip alone!

Click HERE to visit the official “Money In Your Pocket” site!

Disclosure: Some links in this article may be affiliate links. We're letting you know because it's the right thing to do. Here’s a more detailed disclosure on how HTS makes money.


mrs january's picture

You're making me tear up, now! Thank you for such a wonderful testimonial. I'm so happy that you enjoyed the book and think it will be useful for Canadians that are trying to slash their grocery bills. :)

June 27, 2011 @ 8:49 am
mrs january's picture

PS. The book is now $4.99 - indefinetely!

June 27, 2011 @ 8:49 am
SavingMentor's picture

Oh, really it's $4.99 now - well even better!

If anyone is still seeing the $8 price when they click through to buy the book, Cassie has just informed me that the price will be updated to $4.99 later today!

June 27, 2011 @ 8:54 am
Sustainable PF's picture

Thanks for the heads up SM.
While we're certainly not employing ALL of these techniques we certainly use quite a few. I'm not sure i'd shell out $5 to learn the rest. I'll discuss w/ Mrs. SPF.
One thing we don't do much of is coupon. We tend to buy items during their sales cycles instead and it seems rare we buy much of anything that isn't on sale.
Other items - especially local meat, eggs and some veg we get @ the farmers market where one would think the prices should be lower, but they're not - not even close.
Perhaps this is a good guide for others I know who could use some shopping assistance!

June 27, 2011 @ 10:07 am
SavingMentor's picture

Yes, you would definitely fall into the category of "seasoned deal hunters" Sustainable PF so I can see why you might hesitate to spend the money. I'll leave that up to you. It's a good book and supporting another Canadian blogger is always a plus!

I would say it is definitely a good starting point for those people that you know who could use some shopping assistance. Even sites like yours and mine that cover a lot of areas about personal finance and saving money can be too much for those just getting started. This kind of all-in-one concise book is a great for those people to get their feet wet and groceries is one area that you know everyone would like to save some money.

June 27, 2011 @ 10:28 am
PFC's picture

After reading this review how can i NOT get it now.. :)
And for the price of $4.99 how can i go wrong!!!

June 27, 2011 @ 1:14 pm
SavingMentor's picture

Glad you liked the review PFC. Thanks for stopping by!

June 27, 2011 @ 1:27 pm
youngandthrifty's picture

I looove Mrs January, she's my favourite deal/coupon site, hands down. I actually visit it more than *GASP* Red Flag Deals!

Great review, Saving Mentor!

July 05, 2011 @ 3:14 am
Layna's picture

How much is shipping and handling?

July 13, 2011 @ 6:44 pm
SavingMentor's picture

Since this is an eBook Layna, there is no shipping and handling. It will be delivered to you in PDF format so you can then either print it out or read it on your computer as you please.

July 13, 2011 @ 7:53 pm
The Wealthy Canadian's picture

This past winter, I purchased an extra refrigerator when it went on sale for our basement. It cost us $499.00.

Now, my wife and I are able to store more frozen meats and things that go on sale at the grocery store. We know it's going to save us a lot of money in the long-term.

We also use coupons and check out the weekly flyers. Why not? It's our hard-earned dollars, right?

Nice post!

August 06, 2011 @ 2:12 pm
SavingMentor's picture

I totally agree with you! We also purchased a second freezer in a basement for a similar price like you and its great to have that extra space to store meat and frozen goods both for convenience and saving money.

August 07, 2011 @ 8:46 pm
Mikhaila's picture

This is a great review! I'm going to head over to the ebook website as well as MrsJanuary's site to check out the deals. I live in a household of one (but have an S.O. that eats with my frequently), so freezer meals is something I'm always interested in learning to do/make more effectively. Especially since winter will be here before we know it in Edmonton and the trek to the grocery store will be even less appealing in a foot of snow!

October 09, 2011 @ 5:57 pm
SavingMentor's picture

I agree Mikhaila, not having to run out to the grocery store or a restaurant at inopportune times because you have extra food frozen in your freezer as well as a stockpile is a major benefit in addition to saving money!

October 11, 2011 @ 9:17 am

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